The DMCC Act protects the value of genuine reviews. Authentic feedback, both positive and negative, builds consumer trust:
- Your positive reviews carry more weight when they’re clearly genuine
- Negative reviews give you useful feedback to improve
- A genuine mix of reviews is more trusted than suspiciously perfect ratings
Find out more about the DMCC and how it affects you
Find out which review providers you can use for Autotrader reviews
Find out what happens if you don't comply with the DMCC act