Reaching new potential buyers with Market Extension means a great first impression becomes even more important.
Quality adverts
When buying from further away, they'll probably need some extra reassurance that it's the right vehicle for them. Especially if they're going to travel to come and see it or have it delivered to their home.
Images are very important. Remember it's about quality over quantity. Twenty high quality, well positioned images are much better value than fifty low quality ones.
Videos and 360 Spins can also help bring your advert to life.
Learn more about creating great adverts
We group key bits of information on an advert about the vehicle's ownership and history. Make sure these are added in Portal: number of owners, service history, MOT and warranty.
Set expectations
If someone is thinking of having a vehicle home delivered, it's likely they'll have questions. Things like:
- How long it's likely to take
- How much it will cost
- Who will deliver it
- How will it be delivered
- Why they should buy from you
You can answer these questions in your home services section and Retailer Stores page.
Learn how to add your home services
Learn how to create your Retailer Stores page
Make the right impression
Reviews are really important when reaching new potential buyers who haven't heard of you before.
Building up the volume of reviews you have on Auto Trader is a great way to make sure buyers know they can trust you.
Asking buyers who have done a distance sale with you to leave a review will help build confidence for other buyers.
Make sure you reply to reviews that are left too.
Learn more about how to manage reviews
Make sure you're ready
Depending on the setup you choose, you may start to get leads from much further away than you're used to. Make sure all of your team knows your home delivery and/or collection process and what this means for your buyer's rights.
Learn more about distance sales