All reviews go through an automated moderation process. This is to make sure they meet Feefo’s moderation rules. You will need to challenge the review if you don’t believe it’s genuine.
If you challenge a review, Feefo will consider the following points:
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If the review references a sale, Feefo will ask for proof of sale from the customer. If the reviewer does not provide proof of sale, Feefo will remove the review.
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If the reviewer writes about the experience. Feefo will ask you to give evidence to support that the review is wrong. If you do not provide evidence, then the review will remain live.