To add key selling points to a vehicle:
- Log in to Portal
- Select the 'Stock tab', then 'Stock & ads'
- Select the relevant vehicle
- Go to the 'Advertising' tab
- Scroll down to the 'Retail information' section and add up to three key selling points
- Once you're happy, select 'Save changes' at the bottom of the page
Top tips
- Pick out three key selling points about the vehicle that you think customers will find valuable
- Make sure they're specific to the vehicle you're advertising, rather than generic business info or offers
- When creating your key selling points, think about what you'd say to a customer if they were to ask why they should buy the vehicle