Local buyers are those who've been searching within 30 miles of your dealership.
Local buyers offer an opportunity to form long-term relationships. That could be through after-sales, referring family and friends or returning themselves in the future.
How does the badge work with Market Extension?
If you're a Market Extension Centrally Held customer, you won't get the local badge on your deals. This is because there isn't a physical showroom location to work out the distance from.
If you use Market Extension Location+, you'll see the badge based on 30 miles from the site the vehicle is being advertised from, not the collection point.