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Why do I have a Price Indicator on my advert?

Price Indicators show a buyer whether a vehicle is priced low, great, good, fair, or high.

​Price Indicators are based on the price of the vehicle advertised. They are compared with Autotrader valuations and are made up of variable factors such as:

  • Live market movements
  • Similar vehicles
  • Similar specification

What labels are there?

LabelMeaning
Higher priceMore expensive than Autotrader's valuation, but there may be some reasons for this
Fair priceOnly slightly more expensive than Autotrader's valuation
Good pricePriced very closely to Autotrader's valuation
Great priceSlightly cheaper than Autotrader's valuation
Lower pricePriced much lower than Autotrader's valuation

 

Why can't I see a label?

ReasonExplanation
No analysis

We can't determine a price indicator for this car because of insufficient data

There are three instances where a vehicle may have a 'No analysis' indicator: 

  • No valuation: This is where we're unable to provide a valuation for a car, so we can't show a price indicator
  • Not enough data: This is where we don't have enough information around specification and optional extras. These vehicles will also get a 'No analysis' flag in Portal/Retail Accelerator/Retail Check. As more information is added over time this may change. Certain cars may get a Price Indicator in the future. This is why it's so important to add optional extras to the advert
  • Excluded cars:
    • Cars under £1,500 and over £70,000
    • Very new cars e.g. anything under 300 miles and 6 months old. This is because we have limited data for these, so these are likely to get no indicator
    • Cars over 15 years old
    • Vehicles that have been written off (Category C, D, S or N)
    • Imports and new cars
    • Listings by private sellers
    • Rare or classic cars
UpdatingThe price recently changed and the price indicator is updating

 

How to get an indicator

Price indicators reflect how fairly priced your car is compared with the market.

All used cars should get an indicator once the retail price is saved. If your used car doesn't have an indicator then this will be because of one of the exclusions in the above table.

Have you only just placed the advert?

There will be a delay of 15 minutes in Portal and on the website between updating your advert and updating the indicator.

Whilst the update is happening, the indicator will disappear from the advert. This makes sure that the advert is at no point misleading for the car buyer.

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