Price to market
It is important to price cars at market value for the quickest speed of sale.
By using Auto Trader’s ‘Price Position’, you can aim to be in the pricing sweet spot from day one. Cars selling quickest on Auto Trader are priced at 99%-100% of the current market value.
It isn’t all about being the cheapest. It’s about having the right car with an amazing advert at a fair price. Focus on pricing your car at the value you’d happily sell it for.
Don't haggle
Most buyers hate haggling. You’re more likely to achieve a higher sale price by pricing the car at the market value from day one. Our data proves that overpricing to try and make a higher margin increases the number of days to sell.
Finance options
If available, advertise your monthly finance options. It makes life easier for your buyers if they can find your monthly payment deals on a trusted online platform.
Buyers rate clear pricing as the most important factor when choosing which retailer to buy from. So, it is important to be as clear as possible from the beginning.
Learn more about pricing or contact your account manager.